MIRC Electronics Share Price

MIRC Electronics Limited, together with its subsidiaries, is a leading Indian consumer electronics company, primarily engaged in the manufacturing, marketing, and sale of a wide range of consumer electronic goods and home appliances. The company operates under the iconic brand name ‘Onida’, which is one of India’s most recognised and trusted brands. Its product portfolio includes televisions (LED, LCD, smart TVs), air conditioners (window, split, inverter), washing machines (fully automatic, semi-automatic), microwave ovens, refrigerators, coolers, and small appliances such as irons, mixer grinders, and water purifiers. The company also offers a range of commercial and industrial air conditioning solutions. Its products are sold through a vast network of dealers, distributors, and modern retail outlets, as well as through e-commerce platforms.

The MIRC Electronics share price today on the NSE and BSE is a reflection of how market participants respond to a company’s performance and broader business developments within its industry. It captures the sentiment of the investors based on financial results, operational updates, macroeconomic factors, and trends specific to sectors. Movements in the share price͏ reveal how the market evaluates the company’s current position and its future prospects, making ͏it a key indicator of market perception across various industries.

Market sentiment around the MIRC Electronics stock price often mirrors shifts in urban and rural consumption patterns, demand for branded electronics, and investor views on the consumer durables sector’s growth prospects. Factors such as the pace of new product introductions, competitive intensity from domestic and international players, raw material cost inflation, and changing consumer preferences influence near-term market valuation and medium-term earnings forecasts.All these factors must be closely monitored to have an idea about the MIRC Electronicsstock price movements.

MIRC Electronicslive share price provides real-time information about the last price traded, bid price, ask price, and volume traded. These indicators represent trading activity and liquidity and the reaction of investors to corporate announcements, quarterly results, and sector news. Constant ͏monitoring of MIRC Electronicslive price helps observe short-term price fluctuations and understand how the stock is moving in relation to the broader market.

Furthermore, monitoring the MIRC Electronics share͏ price today helps investors understand real-time market sentiment, price volatility, and trading behaviour. It allows market participants to evaluate short-term performance, identify possible entry or exit points, and respond to news, quarterly results or sector trends that may affect the company’s valuation and overall investment outlook.

MIRC Electronics Limited Company Fundamentals

a. Company Background

MIRC Electronics Limited is an Indian consumer electronics company engaged in the manufacturing and marketing of a wide range of electronic goods and home appliances under the Onida brand. It was incorporated in 1981 and is headquartered in Mumbai, Maharashtra, India. The company has its registered office at 8th Floor, Sakhar Bhavan, 230, Nariman Point, Mumbai – 400021. MIRC Electronics was founded with the objective of manufacturing high-quality televisions for the Indian market. Over the years, the company expanded its product portfolio to include air conditioners, washing machines, microwave ovens, refrigerators, and other home appliances. The Onida brand became a household name in India, known for its iconic ‘Neighbour‘s Envy‘ advertising campaign. The company has manufacturing facilities in Maharashtra, Himachal Pradesh, and Uttarakhand. It also has a strong service network across India. MIRC Electronics has faced financial challenges in recent years, including accumulated losses and debt, but continues to operate in the competitive consumer durables industry. The company is backed by the Mirchandani family, who are the promoters.

b. Product Lines

• Televisions (LED, LCD, smart TVs, 4K UHD TVs) across screen sizes from 24 inches to 75 inches

• Air conditioners (window ACs, split ACs, inverter ACs, commercial ACs)

• Washing machines (fully automatic top load, fully automatic front load, semi-automatic)

• Microwave ovens (solo, grill, convection)

• Refrigerators (single door, double door, frost-free)

• Air coolers (desert coolers, personal coolers, tower coolers)

• Small appliances (electric irons, mixer grinders, juicers, water purifiers, induction cooktops)

• Home entertainment systems and audio products

c. Company Revenue Model

• Primary revenue from the sale of televisions, which have historically been the largest contributor to revenue

• Revenue from the sale of air conditioners and washing machines

• Revenue from the sale of microwave ovens, refrigerators, and other home appliances

• Revenue from after-sales service and spare parts

• Revenue from e-commerce platforms and modern retail channels

• Income from contract manufacturing for other brands

• Revenue from commercial and industrial air conditioning solutions

d. Geographic Presence

• Registered office and corporate headquarters located in Mumbai, Maharashtra, India

• Manufacturing facilities located in Maharashtra (Patalganga), Himachal Pradesh (Kala Amb), and Uttarakhand (Pantnagar)

• Strong pan-India presence with a vast network of dealers, distributors, and service centres across the country

• Focus on domestic market with majority of revenue generated within India

• Limited international presence through exports to select markets

• Delivery model leverages manufacturing facilities, distribution network, and service infrastructure

e. Key Milestones

• 1981: Company incorporated

• 1982: Launched first television set under the Onida brand

• 1990s: Expanded product portfolio to include air conditioners and washing machines

• 2000s: Established as a leading consumer electronics brand in India

• 2010-2015: Faced intense competition and financial challenges

• 2016-2020: Restructuring efforts and focus on cost reduction

• 2021-2023: Launched new product lines including smart TVs and inverter ACs

• 2024-2025: Continued operations with focus on brand revival and profitability

f. Industry Perspective: Consumer Electronics Industry in India

MIRC Electronics operates in the global and Indian consumer electronics industry. Globally, the consumer electronics market continues to expand driven by technological advancements, rising disposable incomes, and increasing digital connectivity. In India, the consumer electronics industry is one of the fastest-growing sectors. The Indian consumer electronics market was valued at approximately USD 56.5 billion in 2025 and is projected to reach USD 103.9 billion by 2030, growing at a CAGR of 12.95% during the forecast period. The television segment accounts for nearly 35% of the market, valued at USD 19.8 billion in 2025. The air conditioner market in India is valued at USD 6.5 billion in 2025 and is expected to grow at a CAGR of 13.5% to reach USD 12.2 billion by 2030. The washing machine market is estimated at USD 3.8 billion in 2025, growing at a CAGR of 11.2%. The refrigerator market stands at USD 5.2 billion in 2025 with a CAGR of 9.8%. India‘s electronics production is expected to reach USD 300 billion by 2026, driven by the Production Linked Incentive (PLI) scheme for electronics manufacturing. Key growth drivers include rising disposable incomes, increasing urbanisation, growing e-commerce penetration, and the shift towards smart and energy-efficient products. The industry faces challenges including intense competition from global brands (Samsung, LG, Sony), raw material price volatility, and rapid technological obsolescence. However, the industry outlook remains positive, supported by sustained government initiatives, rising consumer spending, and the adoption of digital technologies.

MIRC Electronics Limited Stock Market Presence: Listings & Index Representation

MIRC Electronics Limited is actively traded on India‘s principal equity markets, with its shares listed on the National Stock Exchange of India (NSE) under the symbol MIRCELECTR and on the Bombay Stock Exchange (BSE) with the scrip code 500279. The ISIN number of the company’s equity shares is INE831A01028. The face value of the equity shares is ₹2 per share. Its listing on both exchanges ensures that the MIRC Electronics price is accessible to a wide investor base, encompassing both retail and institutional market participants. The company forms part of several benchmark indices that represent broad market segments. MIRC Electronics is included in indices such as the BSE 500, BSE AllCap, BSE SmallCap, BSE Consumer Discretionary, and Nifty Microcap 250. These index participations signal the company‘s relevance within market categories that attract both active and passive investment flows. Being represented in multiple indices enhances the visibility and liquidity of the MIRC Electronics stock price, as index tracking funds and exchange traded strategies often adjust allocations in line with constituent revisions. It also allows investors to benchmark the company’s stock performance relative to broader market trends and peer groups, facilitating cross sectional comparisons within India‘s consumer electronics landscape. The inclusion of MIRC Electronics in these indices reflects its market capitalisation and trading depth, which are key factors market participants consider when evaluating long term investment prospects and the responsiveness of the stock price to corporate and industry developments.

MIRC Electronics Limited Stock Performance and Share Price History

The MIRC Electronics price has displayed extreme volatility over the past decade, shaped by the company‘s financial struggles, turnaround attempts, and broader consumer electronics sector trends. The MIRC Electronics share price delivered a strong positive return of 152.6% in calendar year 2023, reflecting speculative interest in the company‘s potential revival. The MIRC Electronics share price also delivered positive returns of 68.4% in 2022 and 35.2% in 2021, demonstrating a recovery from the pandemic lows. However, the MIRC Electronics share price experienced a negative return of 42.8% in 2024 and a negative return of 18.5% in 2025. Over the 10-year period ending April 2026, the MIRC Electronics share price has delivered a cumulative return of approximately -35.6%, significantly underperforming the BSE Consumer Discretionary index which delivered 42.8% over the same period. The MIRC Electronics share price reached a 52-week high of ₹35.00 and a 52-week low of ₹12.50, indicating an extremely wide trading range and substantial price fluctuations. As of April 15, 2026, the MIRC Electronics share price was trading at approximately ₹15.80 on the NSE, with a market capitalisation of approximately ₹180 crore.

The MIRC Electronics stock price has been particularly responsive to quarterly earnings releases and corporate announcements. When the company reported a narrowing of losses in recent quarters, the MIRC Electronics stock price showed a positive reaction. The MIRC Electronics share price has shown a pattern of strong positive momentum following announcements of cost reduction measures or new product launches, while periods of persistent losses have contributed to consolidation in the MIRC Electronics stock price. The MIRC Electronics share price delivered a 1-year total return of approximately -15.2% as of April 2026, underperforming the BSE Consumer Discretionary index which returned -8.4% over the same period. The MIRC Electronics share price has shown a YTD return of approximately -18.5% as of April 2026, while the 1-month return was -6.8% and the 3-month return was -12.2%. The MIRC Electronics share price has been influenced by corporate developments including the launch of new smart TV models, expansion into inverter AC segment, and the company‘s continued financial restructuring. The MIRC Electronics share price has shown average weekly volatility of approximately 8.5%, which is higher than 85% of Indian stocks. Based on data, the beta for MIRC Electronics has been recorded at 1.28 for the long-term range, indicating that the stock has exhibited higher volatility than the broader market over extended periods. In the short-term daily analysis, beta values of 1.45 for the one-month range and 1.52 for the three-month range show high sensitivity to market fluctuations. Weekly data reveals a beta of 1.38 over one year and 1.32 over two years, indicating a gradual decline in volatility over longer durations. The 2-week beta over a two-year period stands at 1.41, reflecting high responsiveness, while the monthly beta over two years reaches 1.25. The mean values across these periods range from 14.20 to 22.50, with standard deviations from 2.80 to 8.50, indicating higher price variability in longer periods. The MIRC Electronics share price has a 10-year aggregate net loss of approximately ₹-320 crore and a 10-year aggregate EBITDA of approximately ₹-180 crore. The MIRC Electronics share price has also delivered a 10-year return of -35.6%, reflecting significant long-term wealth erosion. Comprehending these patterns in the MIRC Electronics share price is instrumental for investors seeking to contextualise long term performance trends vis à vis short term price dynamics, as the MIRC Electronics stock price movements illustrate how industry fundamentals, consumer demand cycles, raw material cost pressures, and investor expectations converge in market pricing.

MIRC Electronics Limited Investor Relevance and Role in Portfolio

MIRC Electronics holds a challenging position for portfolio investors who seek exposure to the Indian consumer electronics sector with a focus on a legacy brand. The company‘s diversified product portfolio across televisions, air conditioners, washing machines, and other home appliances aligns it with investment strategies that value both urban consumption growth and rural market penetration. The MIRC Electronics share price often mirrors how these themes resonate with investor portfolios, though the company‘s persistent losses and negative net worth significantly limit institutional interest.

Institutional stakeholders play a minimal role in MIRC Electronics‘ ownership profile. The promoters held 45.12% of the company as of December 2025, showing a stable trend with no change from previous quarters. Mutual fund holders of MIRC Electronics include SBI Mutual Fund and HDFC Mutual Fund. Foreign Institutional Investors (FIIs) include The Vanguard Group, Inc. and BlackRock, Inc. Domestic Institutional Investors (DIIs) include Life Insurance Corporation of India. Retail and other shareholders hold approximately 48.35% of the company. Overall institutional holding in the company stands at approximately 6.53% as of December 2025, excluding the promoter holding. The company‘s promoters have not pledged any shares.

Based on data, the beta for MIRC Electronics has been recorded at 1.28 for the long-term range, indicating that the stock has exhibited higher volatility than the broader market over extended periods. In the short-term daily analysis, beta values of 1.45 for the one-month range and 1.52 for the three-month range show high sensitivity to market fluctuations. Weekly data reveals a beta of 1.38 over one year and 1.32 over two years. The 2-week beta over a two-year period stands at 1.41, while the monthly beta over two years reaches 1.25. The mean values across these periods range from 14.20 to 22.50, with standard deviations from 2.80 to 8.50. The MIRC Electronics share price has shown periods of heightened responsiveness to sector-specific news, quarterly earnings releases, and raw material price movements. The MIRC Electronics share price reflects that the company‘s position as a loss-making consumer electronics brand may result in high price fluctuations driven by speculative trading. The MIRC Electronics stock price is thus viewed as a highly speculative opportunity within a portfolio context with extreme volatility characteristics.

MIRC Electronics Limited Sectoral Relevance and Peer Positioning

The sector relevance of MIRC Electronics is anchored in its role within the broader Indian consumer electronics industry, where it competes with other diversified consumer durables companies. As part of this industry, the company‘s strategic positioning connects televisions, air conditioners, washing machines, and home appliances that serve multiple household needs. Competitors in adjacent segments include companies such as Dixon Technologies (India) Limited, Amber Enterprises India Limited, Havells India Limited, Voltas Limited, Whirlpool of India Limited, and Blue Star Limited. Larger players such as Dixon Technologies and Voltas have larger scale and diversified product portfolios, though MIRC Electronics competes directly in the television and air conditioner segment. The company also faces intense competition from global brands including Samsung, LG, Sony, and Panasonic. Firms with parallels in either brand recognition or distribution network are often referenced when evaluating relative performance and operational positioning within the sector.

In valuation terms, factors like the MIRC Electronics P/E ratio are not meaningful due to the company‘s persistent losses. The MIRC Electronics earnings history over the past decade has shown a pattern of consistent losses. Net profit was negative in most years, with a 10-year aggregate net loss of approximately ₹-320 crore. For FY2025, the company reported a net loss of approximately ₹-45 crore. Revenue from operations has shown a declining trend over the past five years, decreasing from approximately ₹850 crore in FY2021 to approximately ₹600 crore in FY2025. The MIRC Electronics EPS narrative has followed a similar pattern, with EPS remaining negative for most years. The current TTM EPS stands at approximately -₹0.85. The MIRC Electronics market cap has shown a pattern of significant contraction over the past decade. MIRC Electronics market cap decreased from approximately ₹1,200 crore in earlier years to approximately ₹180 crore as of April 2026.

Over the last ten years, MIRC Electronics market cap has shown a pattern of significant contraction. The company‘s market cap decreased from approximately ₹1,200 crore in earlier years to approximately ₹180 crore as of April 2026. The market cap has shown a 10-year aggregate net loss of approximately ₹-320 crore, a 10-year aggregate EBITDA of approximately ₹-180 crore, and a 10-year aggregate CFO of approximately ₹-50 crore. The current market cap stands at approximately ₹180 crore, having ranged between lower levels and its current value over the past decade.

MIRC Electronics earnings, in terms of net profit, have exhibited a pattern of persistent losses over the past decade. Net profit was negative in most years, with a 10-year aggregate net loss of approximately ₹-320 crore. For FY2025, the company reported a net loss of approximately ₹-45 crore, which was a slight improvement from the previous year‘s loss of ₹-52 crore. Revenue from operations has shown a declining trend over the past five years, decreasing from approximately ₹850 crore in FY2021 to approximately ₹600 crore in FY2025.

MIRC Electronics EPS history over the past decade has shown a pattern of negative values. EPS (TTM) has been recorded at approximately -₹0.85 over different periods, with a current TTM EPS of approximately -₹0.85. Basic EPS has ranged from -₹1.20 to -₹0.70 over the past five years, reflecting the company‘s inability to generate consistent per-share profitability.

MIRC Electronics P/E ratio history has been defined by not meaningful values due to negative earnings. For most years when the company reported losses, the P/E ratio was negative or not available. The P/E ratio is not considered a meaningful valuation metric for the company at this time due to its inconsistent and negative earnings performance.

Summary

MIRC Electronics is a legacy Indian consumer electronics company listed on both the NSE and BSE, where the MIRC Electronics share price reflects speculative interest, brand nostalgia, and competitive dynamics within the consumer durables sector. Its representation in multiple stock indices supports market visibility, while investor interest is heavily constrained by persistent losses, negative net worth, and minimal profitability. Within the sector, the company‘s competitive context and earnings dynamics provide key perspectives on its role in the Indian consumer electronics market.