Bla Bli Blu Achieves Rs 250 Crore Annual Run Rate; Becomes EBITDA Positive

New Delhi: Gurugram-based fragrance startup Bla Bli Blu has achieved an annual run rate (ARR) of Rs 250 crore and turned EBITDA positive barely a year after its launch.

The company, which started in July 2025, reported an ARR of Rs 100 crore just six months ago, according to a Bla Bli Blu statement.

Its founding team – Rajat Khullar, Durgesh Agarwal, and Kushal Aggarwal – launched Bla Bli Blu to address a glaring gap in India’s fragrance market: shoppers’ options were limited to buying indistinguishable mass-market perfumes or paying a steep premium for international labels.

Commenting on the development, its founder Rajat Khullar said: “Our team has built revenue streams and lined up marketing and channel partners to bring this vision to fruition. Becoming EBITDA-positive is a moment of great pride for us, and shows the strength of our distinctive approach to marketing, sales, and business growth”.

The path to profit was also driven by quick-commerce channels complementing the more traditional e-commerce sales.

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