HUL shares up by more than 2%; among top gainers today

At 12:50 p.m. IST, 24^th September, 2025, Hindustan Unilever Ltd (HUL) share is the top gainer at Nifty 50. At this time, the stock is up by 2.01%, trading at Rs 2,573. Nifty 50 index is down by 0.27% at this time. In the past 5 days, HUL shares have lost 0.65%. In the past 1 month, the stock has lost 1.43%. Year-to-date the stock has gained 10.55%. In the same period, Nifty 50 has gained 5.73%. The stock has outperformed the Nifty 50 index by around 5%, in 2025.

Lower GST rates

HUL’s shares are gaining today, after lower GST rates came into effect on 22^nd September. The prices of a number of products of HUL like its soaps and shampoos will go down under lower GST rates. These products earlier had a GST rate of 18%. Now they will be taxed at 5%. They will become significantly cheaper for consumers. This is likely to increase their demand both in urban and rural areas.

Increased uncertainty and risk

Another reason why HUL may be gaining today is that of it being a non-cyclical stock. Uncertainty is high at this time due to trade issues with USA; increase in H1-B visa fee; and continuing Russia, Ukraine conflict. Russia recently did a number of drone intrusions in other NATO countries such as Norway, Poland etc. This has raised the specter that the war between Ukraine and Russia may spread if ceasefire is not reached soon.

Non-cyclical FMCG stock

In times of uncertainty, demand for non-cyclical FMCG stocks increases. Companies whose products serve every-day basic needs do not see much variation in sales with different phases of the economic cycle. So if a prolonged economic slowdown occurs because of the prevailing uncertainties, HUL’s stock is likely to be less impacted.

Disclaimer : This content is only for informational purpose. It does not make any recommendation to act or invest.

Source: NSE