RateGain Shares Rise 1.53% After Launch of AI-Powered ‘SoHo’ Platform for Hotels

Noida, October 7, 2025: RateGain Travel Technologies Limited’s share price is witnessing positive investor demand today, after the company announced the launch of SoHo – Social for Hospitality. As of 10:30 AM, the shares were up by 1.53%, or 10.85 points, and were trading at ₹720.55. Until now, the shares have traded within a range of ₹741.60 and ₹716.55. The traded volume stood at 10.48 lakh shares, with the company’s market cap at ₹8,347 crore. The shares have their 52-week high and low at ₹854 and ₹412.85.

RateGain Travel Technologies Limited is an Indian company that is engaged in providing Software as a Service (SaaS) solutions for the travel and hospitality industry. It was established in 2004 and is headquartered in Noida, Uttar Pradesh. The shares of the company are listed on NSE with the ticker symbol RATEGAIN and on BSE with the code 543417.

Launch of AI-Powered ‘SoHo’ Platform for Hotels

The increased investor demand comes after the company announced the launch of SoHo – Social for Hospitality. The software is an AI-powered social media solution designed to help hotels turn social engagement into a revenue-driving channel. It is a rebranded identity of BCV, and is aimed at helping hotel owners capitalise on today’s guest-led digital journeys.

The company said that traveler behavior has evolved from a brand-led funnel to a fragmented and guest-led model. According to research cited in the release, 62% of travelers make booking decisions based on online content, while 72% book after looking at creator and influencer content.

Harnessing The New Reality

“Guests now discover, validate, and decide in a single scroll. With SoHo, we help hoteliers harness this new reality, turning discovery into trust, trust into equity, and equity into bookings,” said Carla Shaw, General Manager, SoHo, RateGain.

Founder and Managing Director Bhanu Chopra added that SoHo is the only hospitality-first platform integrating the world’s richest travel dataset with AI to make every guest interaction measurable and revenue-generating.

AI-driven Technology With Expert-led Content

SoHo combines AI-driven technology with expert-led content, engagement, reputation management, and influencer marketing services, positioning itself as a single command center for hotel social media performance.

REF: https://nsearchives.nseindia.com/corporate/RATEGAIN_06102025111042_PR_06102025.pdf

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