HDFC Securities Unveils ‘Scam 2025: Choron Ka Parivar’- A Bold Investor Awareness Series Against Cyber Fraud

Mumbai, 3 November 2025: In a creative yet hard-hitting move to combat rising online financial scams, HDFC Securities has launched “Scam 2025: Choron Ka Parivar”, the first episode of its five-part CSR film series crafted in collaboration with acclaimed filmmaker Nitesh Tiwari and his team. The campaign aims to expose the evolving tactics of cyber fraudsters while empowering investors to recognise, resist, and report digital scams.

India Lost ₹22,842 Crore in 2024 – Rising Financial Frauds Demand Awareness

According to data cited in the campaign, India lost over ₹22,842 crore to cybercriminals in 2024 alone. Behind this staggering number lies the anguish of ordinary citizens whose life savings disappeared in seconds due to deceptive schemes. The campaign humanises these statistics, urging viewers to move beyond fear and instead decode how scammers think and operate. Understanding the criminal mindset, it suggests, is the first step toward defeating it.

Scam 2025 Episode 1: ‘Choron Ka Parivar’ Shows How Scammers Have Evolved

The first film opens in a small, dimly lit home, the setting of a modern-day “chor” family caught in a generational argument. The son refuses to follow the family’s traditional line of theft, declaring that the world has changed. His father reminds him that while their “work” must evolve, their purpose remains the same: to deceive.

What follows is a satirical yet chilling look at how old-school crooks have rebranded themselves as cyber scammers. They no longer break locks; they break trust. Their new tools are fake investment links, phone calls promising guaranteed returns, and financial jargon meant to mislead. One character quips, “Earlier we snatched chains, now we’ll snatch peace of mind,” a metaphor for how scams today rob people emotionally as much as financially.

The underlying message is sharp, scammers have gone digital, but greed and gullibility remain their greatest allies. By framing fraud through the lens of a family legacy, the film cleverly highlights how crime, too, has adapted to modern times, evolving with society’s obsession with quick profits.

Investor Awareness Week Marks the Launch of Scam 2025

The launch of Scam 2025 during Investor Awareness Week amplifies its timing and purpose. Each frame serves as both entertainment and education, turning storytelling into a tool for self-defence. The campaign’s bold tone and cinematic execution break away from conventional awareness ads it doesn’t preach; it provokes thought.

The film ends on a powerful note: “Choron ne zoron shoron se taiyari shuru kar di hai. Kya aap tayyar hain?” (“The thieves are preparing in full force. Are you ready?”). The line acts as both a warning and a wake-up call, in the battle between fraudsters and honest citizens, alertness is the new armour.

HDFC Securities’ Scam 2025 series turns financial vigilance into a cinematic experience with a deeper social message. The first episode of Choron Ka Parivar urges every investor to pause before clicking, question before trusting, and act before losing. It reminds viewers that understanding deception is the most powerful step toward preventing it, because in the end, awareness isn’t just knowledge, it’s protection.

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