Reliance Retail Acquires Kelvinator to Power Consumer Durables Expansion in India

Mumbai, July 18, 2025 – Reliance Industries has taken a major step to expand its footprint in the consumer durables space. The company’s retail arm, Reliance Retail Ventures Ltd (RRVL), has acquired the iconic home appliance brand Kelvinator.

Known for its legacy and innovation, Kelvinator is set to make a comeback under Reliance’s leadership. With this move, Reliance is further strengthening its position in India’s rapidly growing consumer appliance market.

Strategic Move to Capture Growing Demand in Premium Appliances

Reliance Retail’s acquisition of Kelvinator marks a pivotal strategic step to broaden its consumer durables portfolio. The move is set to significantly bolster the company’s positioning in India’s premium home appliances market by integrating Kelvinator’s century-old legacy with Reliance’s expansive retail ecosystem.

Isha M Ambani, Executive Director of RRVL, stated: “The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network.”

Kelvinator: A Trusted Legacy Brand Reimagined for Modern India

• Kelvinator was a popular household brand in India during the 1970s and 1980s.
• It gained widespread recognition for its iconic slogan, “The Coolest One.”
• Globally, the brand pioneered electric home refrigeration and earned a reputation for innovation, quality, and performance.
• The brand is now being revived under the Reliance Retail umbrella.
• The relaunch aims to offer high-quality, globally benchmarked appliances to Indian households at accessible prices.

This acquisition supports Reliance Retail’s larger ambition of “democratizing aspirational living,” ensuring that every Indian household has access to premium, technologically advanced home appliances.

Integration Benefits and Market Impact

With this acquisition:

• Reliance Retail will integrate Kelvinator’s product line across its 19,340-store omni-channel retail network.
• The company aims to deepen its footprint in the ₹70,000 crore+ consumer durables market, particularly the premium and aspirational segments.
• The synergy is expected to unlock accelerated category growth and long-term value.

About Reliance Retail Ventures

Reliance Retail Ventures Limited, a subsidiary of Reliance Industries Ltd, operates a multi-format, omni-channel retail network across grocery, electronics, fashion, and pharma. It also partners with over 3 million merchants through its New Commerce initiative.

RRVL is the only Indian retailer in the Deloitte Global Powers of Retailing 2023 list and ranks among the fastest-growing retailers worldwide.

REF:https://nsearchives.nseindia.com/corporate/kavinavora_18072025103741_SE_18072025.pdf

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