What Lenskart Will Do With the IPO Proceeds: Growth Engines & Key Risks

Mumbai, 28 October 2025: The much-anticipated Lenskart IPO 2025 is set to open for subscription on October 31, 2025, and close on November 4, 2025, with a total issue size of ₹7,278.02 crore. The issue comprises a fresh issue worth ₹2,150 crore and an offer for sale (OFS) of ₹5,128.02 crore. The price band has been fixed between ₹382 and ₹402 per share, with listing expected on November 10, 2025, on both BSE and NSE.

As India’s leading omnichannel eyewear brand, Lenskart Solutions Ltd. plans to utilise the IPO proceeds to strengthen its growth strategy, expand its retail footprint, and invest in new technologies that reinforce its position in the consumer-tech IPOs India landscape.

Lenskart IPO Proceeds: Strategic Allocation and Growth Objectives

The Lenskart IPO proceeds will be deployed across key initiatives aimed at driving sustainable expansion. As outlined in the Red Herring Prospectus (RHP), the utilisation plan is as follows:

• Capital expenditure for new CoCo stores: ₹272.62 crore
  
• Lease and rental payments for existing CoCo stores: ₹591.44 crore
  
• Technology and cloud infrastructure investments: ₹213.38 crore
  
• Brand marketing and business promotion: ₹320.06 crore
  
• General corporate purposes and potential acquisitions: To be finalised
  

Lenskart’s Growth Blueprint: Scaling Through Technology and Reach

Lenskart’s growth plan centres on expanding its retail footprint and deepening customer engagement through an integrated omnichannel network. With 2,723 stores worldwide (2,067 in India and 656 overseas), the company aims to add more company-owned (CoCo) stores across metros and Tier-II+ cities.

A new lens-manufacturing facility in Telangana will complement its existing automated plant in Bhiwadi, Rajasthan, improving supply-chain efficiency, delivery timelines, and production capacity for customised eyewear.

The company’s technology investments, including AI-driven frame suggestions, 3D virtual try-ons, and cloud-based analytics, are designed to enhance operational efficiency and user experience. The IPO proceeds will further strengthen these innovation-led initiatives.

Expanding Global Footprint: Lenskart’s Next Growth Frontier

Global expansion remains a key pillar of Lenskart’s IPO investment strategy. The company plans to deepen its presence across Southeast Asia, the Middle East, and Japan, building on successful operations in Singapore and the UAE. These international moves aim to boost brand visibility, diversify revenue, and establish Lenskart as a recognisable global eyewear brand.

Additionally, Lenskart intends to pursue strategic acquisitions to gain access to emerging technologies and new customer segments within the eyewear and vision-tech ecosystem.

Brand Investments: Strengthening Consumer Connection

With over 100 million app downloads and a strong global user base, brand marketing remains central to Lenskart’s expansion strategy. Around ₹320 crore from the IPO will be allocated to brand-building and promotional campaigns, positioning Lenskart as both a vision-care provider and lifestyle brand.

The company’s omnichannel strategy—merging digital convenience with retail accessibility—will be reinforced through targeted campaigns across online and offline platforms, aimed at deepening consumer trust and loyalty.

The Lenskart IPO aims to reinforce its position in the eyewear industry through balanced capital deployment across growth, technology, and brand building. Focused on efficiency and accessibility, the company’s listing is set to provide investor liquidity while marking an important moment for India’s expanding consumer-tech IPO landscape in 2025.

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