AdCounty Media India IPO Subscribed 243.14 Times; Strong Institutional and Retail Demand on Final Day
By Shishta Dutta | Updated at: Oct 20, 2025 02:26 PM IST
Jaipur, July 1, 2025 — The initial public offering (IPO) of AdCounty Media India Limited closed with an overwhelming investor response, clocking an overall subscription of 243.14 times on the final bidding day. The ₹65.46 crore public issue saw robust participation from retail investors, non-institutional investors (NIIs), and qualified institutional buyers (QIBs).
Final Subscription Status (as of 3:56 PM, July 1, 2025)
| Category | Shares Offered | Applications Received | Shares Bid For | Times Subscribed |
|---|---|---|---|---|
| Qualified Institutional Buyers | 11,24,800 | 104 | 15,44,73,600 | 137.33× |
| Non-Institutional Investors | 11,80,800 | 22,918 | 46,78,20,800 | 396.19× |
| Retail Individual Investors | 19,71,200 | 2,61,015 | 41,75,63,200 | 211.83× |
| Total | 42,76,800 | 2,84,037 | 1,03,98,57,600 | 243.14× |
Category-Wise Performance
Retail Individual Investors (RIIs):
Retail participation remained aggressive throughout the bidding period, with over 2.61 lakh applications and bids for 41.75 crore shares. The retail quota was subscribed 211.83 times, led by 1.90 lakh applications at the cut-off price.
Non-Institutional Investors (NIIs):
This segment received the strongest oversubscription at 396.19 times. The 22,918 applications included bids from individuals (42.25 crore shares), corporates (4.26 crore shares), and others (26.19 lakh shares).
Qualified Institutional Buyers (QIBs):
QIBs subscribed 137.33 times, accounting for bids worth over 15.44 crore shares. Among institutional segments, FIIs bid for 4.72 crore shares, domestic financial institutions for 1.65 crore shares, and the remaining 9.06 crore shares were placed by other institutional investors.
Cumulative Demand Snapshot
| Particulars | Value |
|---|---|
| Total Shares Offered | 42,76,800 |
| Total Shares Bid For | 1,03,98,57,600 |
| Total Applications | 2,84,037 |
| Overall Subscription | 243.14 times |
Post-IPO Timeline
The basis of allotment is expected to be finalised within the week, followed by listing on the BSE SME platform. Refunds and share credit for successful applicants will proceed thereafter as per the revised T+3 timeline.
About the Company
AdCounty Media India Limited, incorporated in 2017, is a BrandTech and digital advertising solutions provider headquartered in Jaipur. The company offers programmatic ad services, digital marketing, and affiliate performance solutions. It plans to deploy the IPO proceeds toward capital expenditure, working capital needs, and strategic acquisitions.
The strong oversubscription reflects high investor confidence in the company’s business model and market positioning ahead of its proposed listing.
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