Audi's Sales in India Down by 63% in the First 6 Months of 2025

New Delhi, July 1 – Audi, a German luxury automobile company, said that retail sales in India fell sharply by 63% in the first half of 2025. Between January and June, the company only sold 2,128 cars. This is a big drop from the 5,816 units sold in the same time period the previous year. This shows that the premium vehicle market is having a hard time because of problems at home and around the world.

Despite the decline, Audi remains hopeful about the second half of FY25, particularly over the festive season.  The company has emphasised impending new launches and enhanced digital shopping experiences as major drivers for resuscitation.  It also said that the sales of its used-car company, Audi Approved: Plus, rose by 10% year over year and had 26 locations open across the country.

Price Hikes, Weak Rupee and Geopolitical Uncertainty Weigh on Demand

Audi India said in a statement that the drop in sales was due to a number of macroeconomic issues, such as rising car prices, a weaker rupee, and ongoing geopolitical worries, all of which have made buyers less interested and raised import expenses. There is also more competition in the luxury segment, and people are more careful with their discretionary spending.

Strategic Focus on Long-Term Growth and Festive Season Upside

Audi India is still hopeful about the second half of the year, even if sales have been slow. The business expects a resurgence during the approaching holiday season, thanks to rising consumer hopes and the release of new models.  Audi’s “Charge my Audi” initiative is also still growing its network of EV charging stations, which now has more than 6,500 points of entry. The brand is putting a lot of thought into future mobility and sustainability, with the goal of long-term growth through its growing electric car line.

“While H1 2025 presented unique market challenges, we have used this period to strengthen our foundation for sustainable growth,” said Balbir Singh Dhillon, Head of Audi India.

He added that the brand’s “luxury-first approach” and commitment to delivering superior customer experiences have helped reinforce brand loyalty even during tough times.

Pre-Owned Car Segment Registers 10% Growth

In contrast to new car sales, Audi’s pre-owned car business showed resilience, recording a 10% year-on-year growth in the January–June period. The company continues to focus on digital initiatives and customer-centric strategies to drive growth across segments.

Dhillon expressed confidence that new product introductions, a digital-first strategy, and an unwavering focus on customer satisfaction will fuel momentum in H2 2025.

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