IndusInd Bank Launches ‘INDIE for Business’ to Tap ₹60 Million+ MSME Market, Eyes 2X Revenue Growth in 3 Years

Mumbai, July 1, 2025: IndusInd Bank (NSE: INDUSINDBK) has launched ‘INDIE for Business’, a comprehensive digital-first banking platform designed to cater to India’s vast Micro, Small, and Medium Enterprises (MSME) market, which comprises over 60 million businesses. The bank has positioned this platform as a core component of its MSME growth strategy, aiming to double its MSME revenue over the next three years. The bank anticipates onboarding over 2 million MSMEs onto the platform, with approximately 1,00,000 already utilising the service.

Full-Stack Digital Banking for MSMEs

INDIE for Business provides a unified digital interface that simplifies various business banking functions. Accessible via both mobile applications and web browsers, it offers entrepreneurs intuitive and seamless control over their financial operations, including:

Key platform features include:

• 360° view of all business accounts
• Real-time loan tracking with EMI schedules and due dates
• Paperless onboarding using Aadhaar, debit card, or net banking
• Role-based access for accountants and staff
• Bulk payments to vendors and employees
• Direct tax payments (GST, income tax, customs)
• Cross-border transaction capabilities
• POS, QR code, and payment link-based collections

Management Commentary

Charu Sachdeva Mathur, Head – Digital Banking & Strategy (Existing Business), stated:

“At IndusInd Bank, we believe the MSME sector is the backbone of India’s economic growth. INDIE for Business is designed to simplify digital banking and empower MSMEs with complete financial control. It is aligned with India’s digital economy vision.”

The platform was recently named Best Digital Platform for Business Banking at Finnoviti Awards 2025, underscoring its industry-first features and innovation-led approach.

Importance of the Launch

By focusing its MSME strategy around INDIE for Business, IndusInd Bank is directly addressing the significant untapped potential within India’s growing small business ecosystem. The platform’s integrated features, such as tax payments, cross-border trade, and bulk disbursements, aim to position IndusInd Bank as a leading digital banking partner for MSMEs-a segment that has traditionally been underserved by conventional banking infrastructure due to challenges like limited access to formal credit, complex loan procedures, and lack of collateral.

Share Price Effect

At around 1:40 pm., on July 1, the shares of IndusInd Bank were up 1.82%, or ₹15.90 and were trading at ₹888.00. It remains to be seen at what price the shares close at the end of today’s market session.

About IndusInd Bank

Established over 30 years ago, IndusInd Bank Limited offers a diversified suite of financial services ranging from microfinance and SME loans to digital banking, ESG-linked products, and international operations via offices in London, Dubai, and Abu Dhabi. As of March 31, 2025, it serves 41 million customers through 3,081 branches and 3,027 ATMs across India, with a presence in over 1.62 lakh villages.

The bank holds a clearing and settlement bank status with BSE, NSE, and NCDEX and is empanelled with MCX.

Ratings Snapshot:

This strategic launch is expected to significantly deepen IndusInd Bank’s footprint in the crucial MSME segment, contributing to both top-line growth and reinforcing its position as a digital leader in the Indian banking sector.

REF: https://nsearchives.nseindia.com/corporate/INDUSINDBK1_01072025112226_PressReleaseF.pdf

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