TCS Wins Major Deal From Danish Retailer Salling Group; Stock Price Up By More Than 1% Today

Mumbai, June 16, 2025 — Tata Consultancy Services Ltd (NSE: TCS, BSE: 532540) has announced a landmark partnership with Denmark’s largest retailer, Salling Group, to spearhead a comprehensive digital transformation and AI-enabled cloud migration across the latter’s multi-country retail network. Following the announcement, TCS shares rose 1.37% to ₹3,493.00 as of 12:08 PM IST on June 16, 2025, after opening at ₹3,440.00, boosting investor confidence in its global tech leadership.

Strategic Scope and Business Impact

The long-term engagement covers Salling Group’s 2,100 stores and 68,000 employees spanning Denmark, Poland, Germany, Estonia, Lithuania, and Latvia. The brands under this transformation include well-known retail names such as:

• Netto
• føtex
• Bilka
• RIMI Baltic
• BR (toy store chain)
• Carl’s Jr. and Starbucks (franchise quick-service restaurants)

TCS will deploy its proprietary Cloud Exponence platform, an AI-driven cloud operations solution, to enhance scalability, sustainability, and operational efficiency. This move is a part of Salling Group’s broader Aspire 28 strategy, which aims to expand via new stores and M&A activity in existing and emerging markets.

What The Companies Have To Say

Highlighting improved customer service and alignment with the retailer’s long-term ‘Aspire 28’ strategy, Alan Jensen, CIO of Salling Group, stated:

“Our partnership with TCS will help us better respond to our customers’ changing needs and do so responsibly and sustainably. It directly supports our ‘Aspire 28’ goals.”

Expressing confidence in TCS’s domain expertise and the strategic value of the partnership, Vikram Sharma, Country Head of TCS Denmark, stated:

“We’re thrilled to be selected by Salling Group. Our deep global retail experience will help them unlock new technologies and build resilient operations.”

Abhijit Niyogi, VP & Business Unit Head, Retail – UK, EMEA & India, reaffirming TCS’s commitment to innovation and omnichannel transformation, added:

“We are committed to delivering smarter, scalable omnichannel experiences aligned with Salling’s growth journey.”

AI-Powered Solutions to Lead Transformation

TCS will utilize:

These tools will facilitate end-to-end transformation in store operations, merchandising, pricing strategies, and supply chain planning.

Nordic Market Presence

The long-term engagement covers Salling Group’s 2,100 stores and 68,000 employees spanning Denmark, Poland, Germany, Estonia, Lithuania, and Latvia. The brands under this transformation include well-known retail names such as:

Outlook

TCS’s deal with Salling Group deepens its three-decade presence in Denmark, boosting its European retail footprint. The stock’s 1.37% rise to ₹3,493.00 signals investor confidence, with future gains likely as execution strengthens, driving long-term growth.

About Salling Group

Founded in 1906 in Aarhus, Salling Group is Denmark’s largest retailing group. The company focuses on accessible retail, digital growth, and societal impact, with profits reinvested through the Salling Foundations for public welfare initiatives.

About TCS

Tata Consultancy Services is a global leader in IT services and digital transformation, with a workforce of over 607,979 professionals in 55 countries. It generated consolidated revenue of over USD 30 billion in FY25 and partners with many of the world’s top retailers and enterprises across sectors.

This strategic partnership underlines TCS’s expanding influence in global retail transformation and highlights its leadership in AI-led enterprise modernization.

REF: https://nsearchives.nseindia.com/corporate/TCS_CORPCS_16062025110528_PR_16June25_final_signed.pdf

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