Value 360 Communications Files DRHP for NSE Emerge Listing: ₹700 Lakh ClanConnect Investment and ₹1,270 Lakh Working Capital Allocation Drive IPO Plan

Mumbai, 30 July 2025: Value 360 Communications Limited, a reputed integrated PR and digital marketing services provider, has filed its Draft Red Herring Prospectus (DRHP) with NSE Emerge to launch its Initial Public Offering (IPO). The issue includes a fresh issue of up to 38.30 lakh equity shares and an Offer for Sale (OFS) of up to 4.25 lakh equity shares by promoter Gaurav Patra, with each share carrying a face value of ₹10. The shares are proposed to be listed on NSE Emerge in accordance with Regulations 229(2) and 253(1) of Chapter IX under SEBI’s ICDR Regulations, 2018.

IPO Structure and Key Details: Fresh Issue of 38.30 Lakh Shares and OFS by Promoter

Below are the official IPO components and process details as disclosed in the DRHP:

• Type of Offer: Combination of Fresh Issue and Offer for Sale
• Fresh Issue: Up to 38,30,000 equity shares
• Offer for Sale (OFS): Up to 4,25,000 equity shares by Gaurav Patra
• Face Value:₹10 per share
• Total Equity to be Offered: 42,55,000 shares
• Stock Exchange: NSE Emerge
• Book Running Lead Manager: Horizon Management Pvt Ltd
• Registrar to the Issue: KFin Technologies Ltd

₹1,270.60 Lakh Working Capital Allocation to Support Business Expansion and Operational Scale

A major portion of the IPO proceeds—₹1,270.60 lakh—has been earmarked for working capital. This infusion is intended to support ongoing business operations, scale up execution capacity, and enhance the company’s service delivery infrastructure. As the company expands across sectors, access to ready working capital will ensure agility and timely deployment of resources.

₹465 Lakh to Boost AI Content Tech Infrastructure, ₹450 Lakh to Reduce Debt Load

To stay ahead in a rapidly evolving digital market, Value 360 plans to allocate ₹465 lakh toward upgrading infrastructure and AI-based content capabilities. This will enhance automation, speed, and precision in client servicing. Furthermore, ₹450 lakh has been designated for the repayment or prepayment of borrowings, improving the overall financial health of the company and lowering interest outflows.

₹700 Lakh Investment to Secure 51%+ Stake in ClanConnect by FY27 to Strengthen Influencer Marketing

On 16 July 2025, the company signed a Share Purchase Agreement to increase its stake in Irida Interactive Pvt Ltd, the parent of ClanConnect, an AI-powered influencer marketing platform. The investment of ₹700 lakh will be made in two tranches—₹339 lakh in FY26 and ₹361 lakh in FY27—and will help Value 360 achieve a majority stake exceeding 51%.

With a network of 70,000+ influencers and more than 160 successful campaigns for over 80 brands, ClanConnect is a core strategic asset. This acquisition aligns with Value 360’s long-term digital growth roadmap and strengthens its presence in the performance-driven influencer ecosystem.

Financials Reflect Stable Growth: FY24 PAT at ₹412.49 Lakh, FY25 EBITDA at ₹978.41 Lakh

The company’s financials reveal consistent growth and profitability. In the ten-month period ending January 2025 (10M FY25), Value 360 reported ₹4,444.54 lakh in revenue from operations and ₹978.41 lakh in EBITDA. In FY24, it achieved ₹5,059.24 lakh in revenue, ₹412.49 lakh in Profit After Tax (PAT), and ₹862.10 lakh in EBITDA.

FY23 was marked by a 253.5% year-on-year surge in net profit, which rose from ₹121.44 lakh in FY23 to ₹412.49 lakh in FY24. Return on Equity (ROE) stood at 36.32%, while Return on Capital Employed (ROCE) was 28.43%, indicating efficient capital utilisation and improved profitability.

Promoter Holding at 81.56% Pre-Issue; SEBI-Compliant Lock-In Period Announced

According to the DRHP, the pre-issue shareholding of the promoter group stands at 81.56%, distributed as follows:

• Kunal Kishore:27.73%
• Gaurav Patra:27.19%
• Manisha Chaudhary:26.64%

In line with SEBI ICDR Regulations 236 and 238, 20% of the post-issue capital held by promoters will be locked in for three years, and the remaining pre-issue capital will be locked in for one year from the date of allotment. The company also confirmed that no shares are pledged, and no buyback or similar arrangements are in place.

Serving 1,300+ Brands Across 20 Sectors: Value 360 and Popkorn Drive Integrated PR and Digital Growth

Established in 2007, Value 360 Communications operates through two complementary verticals—Value 360 Communications, which handles PR, crisis communication, reputation management, and investor relations; and Popkorn, which focuses on influencer marketing, digital ads, content creation, and performance-driven campaigns.

The company currently serves over 1,300 brands across 20+ industry sectors, supported by a team of 180+ professionals and three domestic offices. Its integrated approach positions it well to meet the growing demand for multi-channel communication strategies in India’s competitive digital landscape.

REF: https://nsearchives.nseindia.com/emerge/corporates/content/Registration_29072025184941_DRHP_Value360.pdf

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