Hettich Targets 20% Global Revenue Contribution from Indian Market in Coming Years

New Delhi, July 7, 2025: German furniture fittings giant Hettich has announced ambitious plans to significantly expand its presence and revenue contribution from the Indian market. The company aims for India to account for nearly 20% of its global revenue in the coming years, highlighting the country’s rapidly growing strategic importance.

India Now Second-Largest Market After Germany

Andre Eckholt, Hettich’s Managing Director for India, Middle East, and Africa, confirmed that India has already surpassed China to become the company’s second-largest market globally, following Germany. “The share of India is growing year-on-year because India is the fastest-growing market for Hettich,” Eckholt stated.

With Hettich Group’s global revenue reaching approximately €1.4 billion in 2024 (following its merger with FGV in January 2024), India’s current contribution is already in the double digits and is steadily climbing towards the 20% mark. Eckholt reiterated, “It is going towards the 20 per cent mark in the next years to come.” Just four to five years ago, India and China were comparable in business scale for Hettich, but India is now “clearly the number two.” China currently ranks third in Hettich’s top five global markets, followed by the US and Europe.

Just four to five years ago, Hettich’s operations in India and China were of a similar scale. Now, India is firmly at No. 2, followed by China (3rd), the US, and Europe, completing the company’s top five markets.

Expansion Backed by Local Manufacturing and Export Strategy

Hettich initiated its Indian manufacturing operations in 2013 at Vadodara and further expanded with a second plant in Indore in 2019. The company has made a cumulative investment of ₹2,000 crore in its Indian infrastructure. This investment not only supports the burgeoning domestic market but also strategically positions India as a global supply hub for Hettich.

Under its “Made in India, for India and the World” strategy, Hettich is now actively exporting to key markets, including the US, Europe, Australia, and, notably, China. This capability to export to China, a market from which many competitors still import, underscores India’s growing cost competitiveness and the quality assurance of its manufacturing, according to Eckholt.

Tapping India’s Growth Potential

Hettich views India’s robust economic growth, the expanding middle class, and its young population as fundamental drivers for future success. Eckholt noted that the consistent growth of Hettich India has instilled confidence in the owner family to “further focus on the Indian market” for both deeper market penetration and future investments.

The Indian furniture fittings market is experiencing significant growth, driven by rapid urbanisation, rising disposable incomes, and evolving consumer preferences. The market, valued at USD 0.43 billion in 2024, is projected to reach USD 1.02 billion by 2033, exhibiting a Compound Annual Growth Rate (CAGR) of 10.10% during 2025-2033. Factors contributing to this growth include innovation in high-performance and aesthetic designs, the expansion of organised retail and e-commerce platforms, and government initiatives like ‘Make in India’ that promote domestic production.

What’s in the Future?

Hettich’s vision to push India’s share to 20% of its global revenue signals long-term commitment and confidence in India’s growth story. The company is likely to deepen localisation, expand manufacturing capacity, and broaden exports, making India a critical node in its global supply chain. With the furniture fittings market set to more than double by 2033, Hettich is well-positioned to benefit from rising urbanisation, premiumisation trends, and the ‘Make in India’ push. Strategic investments, product innovation, and retail penetration will drive the next phase of Hettich’s India-led global growth.

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