Honasa Consumer Share Price Gain More Than 2% After Company Acquires Reginald Men

December 12, 2025: Honasa Consumer Limited share price surged after the company announced a major strategic move with the acquisition of BTM Ventures Pvt Ltd, the parent company of Reginald Men. The acquisition marks Honasa’s formal entry into the rapidly expanding men’s personal care category. The stock closed the day today, 12th December, up by 2.03%, at Rs 261.50. 

Honasa Consumer Limited is a brand house focused on personal care and beauty. It operates digital-first brands such as Mamaearth, The Derma Co., Aqualogica, Bblunt, Dr Sheth’s, Staze and Luminéve, built on a customer insights-led approach. With over 100,000 FMCG retail outlets and an omni-channel network covering 18,000+ pin codes, its products reach customers across more than 700 districts in India.

 Founded in August 2022 by Trisha Reddy Talasani, Reginald Men has emerged as a premium personal care brand offering a curated range of men’s grooming essentials, with a strong focus on sunscreens and serums, categories that align closely with Honasa’s growth priorities.

Acquisition Details

According to the terms of the deal, Honasa will buy 95% of the shares of BTM Ventures from a secondary seller for an enterprise value of ₹195 crore, with the final amount depending on closing adjustments. The rest of the 5% will be obtained after 12 months based on the agreed valuation criteria.

The twelve months from November 2024 to October 2025 saw Reginald Men achieving a turnover of more than ₹70 crore with an EBITDA margin close to 25%, thus exhibiting not only a strong financial position but also a business model with great growth potential.

Strategic Benefits for Honasa

Through this purchase, Honasa will be able to assert itself more effectively in the market for men’s personal care products and extend its reach to South India deeply, where Reginald Men is responsible for most of the income generation.

Honasa can tap into insightful regional consumers, effective digital marketing strategies, and the loyal customer base. This purchase also strengthens the Honasa portfolio in rising demand categories such as sunscreen and serums, thus giving Honasa the option to expedite its position of leadership in innovative skincare solutions targeted at specific ‍‌‍‍‌‍‌‍‍‌needs.

Management Commentary

Speaking on the acquisition of BTM Ventures, Varun Alagh, Co-founder & CEO, Honasa Consumer Limited, said, “We are deeply inspired by what the Reginald Men team has built in such a short span of time.”

He added, “The men’s personal care category is evolving rapidly, and Reginald Men’s deep insight into this segment, especially its nuanced understanding of what today’s male consumers seek, makes them a strong strategic fit for us. This acquisition further strengthens our mission of shaping the future of India’s beauty and personal care landscape.”

Source: https://www.bseindia.com/stock-share-price/honasa-consumer-ltd/honasa/544014/corp-announcements/

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