Poonawalla Fincorp Launches First 24/7 Fully Digital MSME Business Loans; Targets Tier 1–3 Markets
By Shishta Dutta | Updated at: Jun 9, 2025 10:51 AM IST
Mumbai, June 9, 2025: Poonawalla Fincorp Limited (NSE: POONAWALLA, BSE: 524000), a Cyrus Poonawalla Group-promoted non-banking financial company (NBFC), has launched an industry-first 24/7 fully digital business loan product for Micro, Small, and Medium Enterprises (MSMEs).
The loan product has been named ‘Business Loan 24/7’, and leverages a Straight Through Processing (STP) model and risk-first digital underwriting to deliver instant approvals with flexible repayment options.
The first of its kind loan product is integrated with India’s public digital infrastructure, including:
- GST systems
- Credit bureaus
- Account aggregators
The integration of these factors enables real-time creditworthiness checks, minimises documentation, and strengthens the risk assessment process beyond traditional parameters.
Key Highlights of the Launch
| Feature | Details |
|---|---|
| Product Name | Business Loan 24/7 |
| Availability | 24/7, fully digital onboarding and approval |
| Underwriting Model | Risk-first, using credit bureau, GST data, and account aggregator feeds |
| Application Type | Paperless, branchless, fully digital |
| Target Segment | MSMEs across Tier 1, 2, and 3 cities |
| Coverage Sectors | Retail, services, manufacturing, trade, and more |
What Did the Company Say?
“We believe MSMEs will be one of the most robust credit growth segments over the next 10 years. This launch gives us a first-mover advantage in delivering responsible, tech-enabled credit,” said Arvind Kapil, Managing Director & CEO, Poonawalla Fincorp.
Why the New Product?
The launch of Business Loan 24/7 follows the successful launch of the company’s salaried lending solution. Now, with this launch, PFL is targeting MSMEs by providing them a 24/7 digital credit solution. The digital-first approach is expected to evolve quarter-on-quarter, becoming a long-term competitive differentiator for the company.
The company aims to capture the ‘first right of refusal’ among high-quality MSMEs by combining convenience with effective credit deployment.
Share Price Effect
The shares of Poonawala Fincorp closed at ₹427.35, up 1.48% or ₹6.25 on Friday, June 6th. The shares made an intraday high of ₹427.35 and a low of ₹421.10. It remains to be seen how the share price does on the June 9th market session.
About the Company
Poonawalla Fincorp Limited is a systemically important non-deposit-taking NBFC registered with the Reserve Bank of India. Headquartered in Pune, it operates in 18 states and 2 union territories with a workforce of over 3,590 employees. The company reported an AUM of ₹35,631 crore as of March 31, 2025. Its diversified loan portfolio includes offerings in personal, vehicle, gold, consumer durable, and professional loans.
REF:https://www.bseindia.com/xml-data/corpfiling/AttachLive/a9c5fa4e-d5ab-4f6b-b38d-919cae986672.pdf
Disclaimer: At HDFC SKY, we take utmost care and due diligence in curating and presenting news and market-related content. However, inadvertent errors or omissions may occasionally occur.
If you have any concerns, questions, or wish to point out any discrepancies in our content, please feel free to write to us at content@hdfcsec.com.
Please note that the information shared is intended solely for informational purposes and does not make any investment recommendations
