Whirlpool of India Executes Multi-Year Parent Group Agreements, Shares Surge 9.1% to ₹1,350.50

Mumbai, 17 October 2025: The share price of Whirlpool of India Limited (NSE: WHIRLPOOL) jumped 9.10% to ₹1,350.50 at 12:02 p.m. IST, after the company announced multiple long-term agreements with its global parent, Whirlpool Corporation, and related entities. The strategic deals aim to secure brand licensing, technology access, and services arrangements, strengthening Whirlpool of India’s operational continuity and innovation capabilities in the Indian and South Asian markets.

Whirlpool of India Secures 30-Year Brand Licensing and Technology Rights, Strengthening Long-Term Market Presence

In a regulatory filing dated 16 October 2025, Whirlpool of India outlined key agreements approved by its Audit Committee and Board of Directors, including:

• Brand License Agreement (BLA) with Whirlpool Properties, Inc., covering 30 years with a 10-year renewal option. Royalties are set at 1% for Years 1–5, 1.25% for Years 6–7, and 1.5% thereafter, with a minimum of USD 6–12 million per year.
• Technology License Agreement (TLA) with Whirlpool Corporation, effective 16 October 2025, applying a royalty of 0.6% on net sales until FY29, increasing to 0.65% post-FY29.
• Services Agreement with Whirlpool Asia LLP until 31 March 2029, ensuring minimum service revenues aligned with the FY25 reference value of ₹186 crore and an 18% mark-up on costs.
• Transitional Services Agreement (TSA) with Whirlpool Corporation for up to three years, extendable, covering USD 3–4 million in annual transitional and reverse service payments.
• Deed of Assignment of Intellectual Property (IP Assignment Deed) with Whirlpool Corporation, transferring 24 Indian patents and 8 designs for a nominal USD 20.

Strategic Agreements Set to Boost Operational Continuity Amid Ownership Shift Below 50%

The agreements aim to maintain business continuity and innovation support, as Whirlpool Corporation gradually reduces its indirect holding in Whirlpool of India below 50%. The Services Agreement replaces annual contracts and guarantees a baseline revenue stream from Whirlpool Asia LLP, while the BLA and TLA secure exclusive rights to the brand and technology in India and select South Asian markets.

Additionally, amendments to the Articles of Association (AoA) eliminate outdated clauses related to ownership thresholds, brand approvals, and previous ICICI Bank nominee director rights, reflecting the company’s loan repayment and restructuring milestones.

Whirlpool of India Shares Surge 9.1% to ₹1,350.50 on Strategic Announcements

Whirlpool’s stock opened at ₹1,252.00, hit a high of ₹1,360.70, and is trading at ₹1,350.50 as of 12:02 p.m. IST. The company’s market capitalisation now stands at ₹17,150 crore, with a P/E ratio of 47.54 and a dividend yield of 0.37%. This marks a strong uptick following the long-term agreements with its parent group, signalling confidence in the company’s structured operational framework and strategic clarity.

These agreements establish a robust foundation for Whirlpool of India’s long-term operational and technological framework, ensuring continuity in brand, IP, and service capabilities. The strategic measures are designed to maintain business stability and reinforce structured growth in domestic and regional markets.

REF: https://nsearchives.nseindia.com/corporate/WHIRLPOOL_16102025180841_SE_Intimation_final.pdf

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